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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market show in Las Vegas luxury jets are drawing purchasers with their streamlined shapes, [plush cabins](https://www.businessnews.com.au/Company/Mission-NewEnergy) - and significantly, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are keen to [showcase unique](https://www.crunchbase.com/organization/mission-newenergy) kinds of aviation fuel considered less hazardous to the climate, from utilized cooking oil to the clearly less attractive meat waste.
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Business jet operators, like airline companies, have bowed to environmental pressure on [aviation](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) and devoted to cutting in [half carbon](https://www.businessnews.com.au/Company/Mission-NewEnergy) emissions by 2050 [compared](https://www.bloomberg.com/profile/company/MNELF:US) to 2005.
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Their hope is that adopting renewable fuel to suppress emissions might make organization jets more appealing to ecologically mindful purchasers - especially [corporations facing](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) concerns over [sustainability](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) from shareholders or green project groups.
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The [accessibility](https://www.pinterest.com.au/missionnewenergy/) of less polluting personal jets could likewise spare the abundant and popular the negative publicity experienced by [Britain's Prince](https://www.zoominfo.com/c/mission-newenergy/346542889) Harry and his other half Meghan over a current personal jet [journey](https://www.google.com/search?kgmid=/m/0cqd_rb) to southern France.
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Five Gulfstream jets on [display](https://www.businessnews.com.au/Company/Mission-NewEnergy) in Las Vegas are using California-produced fuel from inedible beef tallow.
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The current waste-based fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from [meat waste](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) used by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 airplane on display are anticipated to be powered by 150,000 [gallons](https://stocktwits.com/symbol/MNEL) of other sustainable fuel blends anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total yearly carbon emissions globally, however can produce, on average, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has protected his periodic usage of private jets to guarantee his household's safety, and has actually said that on the unusual events he does not fly commercially he offsets his emissions.
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But planemakers say occurrences such as the furore over his schedule have actually added fresh difficulties for an [industry](https://forest500.org/rankings/companies/mission-newenergy-limited) currently making every effort to justify its contribution to cutting business costs.
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"Incidents of flight shaming including using personal jets are unfortunate when you think about that our industry has actually delivered fuel effectiveness enhancements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes [increased sustainable](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) fuel use will help the industry make inroads with corporations and . According to market data, billionaires only have a 19% business jet ownership rate.
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But even an image transformation - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is not likely to please all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some experts remain hesitant that biojetfuels, usually blended 50-50 with kerosene, will make a considerable effect on public perceptions about high-end travel.
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"No amount of [jatropha curcas](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make organization jets look eco-friendly," said aviation analyst Richard Aboulafia.
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Demand from organization jet operators for [eco-friendly fuels](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) now far goes beyond supply and their interest might drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) at its California plant, might broaden production as much as 150 million gallons by 2022.
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Corporate charter companies and experts are also seeing more interest from clients who wish to buy carbon credits to balance out emissions from their [flights](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet utilization research study his business just recently finished for a [Fortune](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) 500 business.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and performance, that's still the (sales) chauffeur. But I believe individuals are becoming more mindful of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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